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Debit Cards as Profit Drivers
VRL Publishing Ltd, June 2008
The debit card is at the heart of a customers’ relationship with a bank.
The new edition of this industry standard presents debit card best practice in one definitive publication.
This report analyses and assesses:
- The key metrics in a debit card programme.
- Using debit cards to attract and retain current account customers and cross-sell banking products.
- Increasing debit card usage and augmenting boost interchange revenue.
- Using value-added features to boost the debit card proposition.
- Strategies for positioning debit cards with different consumer segments.
- Creating successful pricing and fee policies.
- Emerging issues including card design, consumer payment preferences, compliance, demographics,fraud and technology.
- The future for debit cards.
Case studies from new and established markets including: Australia, Canada, China, Singapore, ‘The Eurozone’, UK and USA.
Who should read this?
CEOs, heads of retail banking/consumer finance, heads of card divisions, marketing managers, emerging markets specialists.
Consultants, Sales managers, Product managers, Strategy consultants. Policy makers, Analysts, Strategic planners, Project managers.
At;
Retail banks, Non-bank financial services companies (i.e. online payment entities, credit unions etc), Consultants/suppliers, research,
Governments, regulatory bodies, commissions, central banks, consumer/merchant advocacy groups.
What are they looking for?
To understand opportunities to drive greater debit card usage, the structure and demographics of target consumers, the international regulatory environment, strategies for success and
emerging threats to traditional debit card programmes.
Knowledge of market opportunities, particularly with respect to cooperation with financial institutions or participation in loyalty programmes.
An overview of how banks and card networks view the role of the debit card in driving cash payments towards cards.
About the Author
Victoria Conroy is a journalist specialising in the field of payment cards, and has published a range of articles in
VRL’s suite of newsletter publications such as Cards International and Prepaid Cards International. Previously, she worked in the media monitoring industry for a number of global financial and government clients.
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